Yellow pages how much does it cost
This listing is entirely free of charge. However, as soon you sign up and get listed you will most likely be solicited by a sales representative trying to get you to sign up for a Priority Listing and perhaps more with YP.
My recommendation is to stick with the free listing and find an SEO service similar to the one we provide. Not to be self promotional but it is better to get your own web pages and website ranked directly on Google and similar search engines than to rely solely on YP and other similar directory listings whether you hire someone to do the work on your behalf, or you try to do it on your own.
Keep in mind that most of these services are contract based — so if you do decide to go with any sort of paid listing or service you will have to lock into a specified time period. There you have it! Hopefully that clears up some confusion with respect to YP listings.
I would love to hear from anyone who has used their paid listings or other services. How was your experience? The cost of a given Yellow Pages ad is influenced by various factors. Here are a few of the most important ones. Now compare these costs against the cost of adding your business information to Google My Business. And how about that full page ad?
For the price of a single Full Page Yellow Pages ad, you could build 60 lavish landing pages per year and in most cases completely dominate the thriving local online search space. These extra fees are the price of admission to get your listing above others in a Yellow Pages directory.
For bonus points, you can check to see if any of these calls ended up in sales. Most businesses will find that the yellow pages listings they thought were essential to getting their name out there, are driving virtually no new business. When it comes to the Yellow Pages, size does matter! Accurate or not, the size of your Yellow Pages display ad may directly impact the perception of your business--and its size--in the mind of your customers.
A competitor's half- or full-page ad that runs next to your business-card-size ad gives a subconscious impression that the business with the larger ad is the better--and more established--of the two.
If you can afford to spend the many thousands of dollars it costs to purchase a Yellow Pages display ad, by all means, do so. And if you're going to be in that arena with a display ad, you'll hopefully be able to afford something substantial to avoid being seen as a peanut.
Like politicians who need to be the biggest, strongest personality in any room, your ad needs to be one of the big ones if that's how you want your business perceived and if you want to beat your competitors out of the call. If you can't afford to run a decent-sized Yellow Pages ad in whatever book you choose look at your competitors' ads and see if you can match or come close to matching the sizes they have , it's best to use a simple line-ad listing in that section to legitimize your business.
And these are free--though for a few more dollars, you can put it in bold rather than regular typeface, which will help it stand out. Then, in your radio, TV or print ads, you can say, "See our listing in the white pages," where you'll also be listed, to keep customers from seeing your competitors' ads in the Yellow Pages.
Your Yellow Pages display ads can be paid for monthly, rather than all at once for your one-year contract, but that can still be cost prohibitive, often wiping out the advertising budget of a small or even midsized business, leaving no funds to pay for promoting your business in any other medium.
In some parts of the country, there's another choice now when it comes to telephone directories: Yellow Book has popped up in some areas with better advertising rates than the standard Yellow Pages directories, and although some people don't care for the size and weight they're often larger and heavier books because they include smaller towns that, with Yellow Pages, are published separately in their own little directories , they offer a viable alternative.
Lisa is very knowledgeable, personable, friendly, and compassionate. We thank her very much for the service she provides for us, and look forward to a positive on-going working relationship with Yellow Pages.
Stand out in the Yellow Pages phone book with an ad that gets people calling. Choose from many options to customize your ad and get attention.
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